BRÜNO MELO
Centro Universitário Belas Artes
instagram.com/brnml
behance.net/brunomelo
Artist Biography:
Brüno Melo is a young latin american visual artist from São Paulo, Brazil. Focusing new media research, cyber culture and online mass culture.
I Buy Your Data
Video Performance
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2019
How data can impact politics even in latin america? This work consisted of moving through the corridors between galleries and festival spaces of SP-Arte 2019, using a yellow vest printed with commercial ad writings, drawing attention to the words "Buy your data". The vest is analogous to the costumes worn by gold merchants, where the phrase "buy gold" is always in evidence. This type of advertisement is common in the streets and commercial districts of Sao Paulo and other Brazilian capitals. These people are responsible for publicizing this type of business, in which valuables (gold, jewelry, watches) are analyzed and priced.